It looks like Facebook finally realized that some things should be private. The Facebook send button, launched today, introduces a simple way to share privately to groups or individual friends on Facebook with the same ease of use we’ve all come to expect from the like button.

facebook send button demo

Orbitz.com send button demo

So what are you waiting for? Find a place to implement this thing!

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  • This is another thing that definitely has it’s a place in a certain niche. Like many other concepts in social media, knowing how to interact in the right ways is key. Travel deals, local services, entertainment are all things I could think about of the top of my head. Interesting discussion it brings up though, would you rather have people “like” something publicly to non-qualified consumers, or have them send 1 laser targeted “send” to a person 100x more likely to click through and purchase….

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